Adobe Firefly represents Adobe’s entry into the world of generative AI, bringing image creation, text effects, and design automation directly into the Creative Cloud ecosystem. But how does it perform against specialist tools like MidJourney or Canva AI? Let’s explore in this full 2025 review.
Adobe’s native AI for creative professionals
What is Adobe Firefly?
Adobe Firefly is Adobe’s suite of generative AI tools designed for creators, designers, and marketers. It’s integrated across Photoshop, Illustrator, Adobe Express, and the Firefly web app, enabling users to create images, add or remove objects, generate text effects, and even create design variations automatically. Firefly focuses on creative control, ethical image training, and seamless integration into existing Adobe workflows—making it particularly attractive to professionals who already use Creative Cloud.
AI creativity built into Creative Cloud
Key Features of Adobe Firefly
| Feature | Description |
|---|---|
| Text-to-Image | Generate detailed images from simple text prompts with creative styles and fine control. |
| Generative Fill | Remove or add objects seamlessly in Photoshop using AI-based context generation. |
| Text Effects | Apply AI-generated textures and styles directly to lettering and typography. |
| Generative Recolor | Quickly create multiple color variations for vector graphics and brand assets. |
| Content Credentials | Provides provenance and usage information for transparency and copyright clarity. |
| Adobe Integration | Built into Photoshop, Illustrator, and Adobe Express with shared cloud libraries. |
| Commercial Safety | Trained on licensed and public domain data for brand-safe usage. |
Where it shines and where it falls short
Adobe Firefly Pros & Cons
How it compares to other AI image tools
Adobe Firefly Alternatives
Included with Adobe Creative Cloud
Adobe Firefly Pricing & Plans
Adobe Firefly is included as part of Adobe Creative Cloud subscriptions and is available in the standalone Firefly web app. While there isn’t a separate pricing plan for Firefly, users can access its full feature set through Creative Cloud apps such as Photoshop, Illustrator, and Express. Paid Creative Cloud plans start from $19.99/month, with access scaling by app selection and storage options.
Adobe Firefly Best for Designers
Our expert evaluation
Adobe Firefly Ratings
Common questions about Firefly
Adobe Firefly FAQs
Is Adobe Firefly free?
It’s included with Adobe Creative Cloud subscriptions. You can also try the Firefly web app for free with limited credits.
Which apps include Firefly?
Photoshop, Illustrator, Adobe Express, and the standalone Firefly web app all feature AI-powered tools.
Can I use Firefly for commercial work?
Yes, Adobe confirms Firefly’s training data is commercially safe and suitable for brand use.
Does Firefly work offline?
No, Firefly runs through Adobe’s cloud infrastructure and requires an internet connection.
Is it worth using in 2025?
Final Verdict on Adobe Firefly
Adobe Firefly is a powerful addition to Creative Cloud, giving designers and marketers AI-driven tools that feel native to their workflow. While it’s not as imaginative as MidJourney or as beginner-friendly as Canva AI, it’s unmatched in professional integration and brand-safe outputs. For Adobe users, Firefly is a must-have creative enhancement in 2025.
